Anna Shi

Studio Sketches

Brand identity for an independent design studio in Brooklyn. Wordmark, colour system, motion principles.

Role
Brand Designer
Client
Studio Sketches NYC
Timeline
Aug 2025 — Oct 2025
Live
studiosketches.example.com

Studio Sketches is a five-person studio that wanted a brand that felt drawn, not designed. The wordmark started as actual sketches; we kept the wobble.

Wordmark

Forty-seven iterations, each one slightly less polished than the last. The final mark is the seventh draft, redrawn in the studio owner's actual hand.